What is the MRDT?

The Municipal and Regional District Tax (previously known as the Hotel Room Tax) is a 2% tax levied on guests staying at hotels, motels, and other designated accommodations within the city. Following an extensive community consultation process, the Salmon Arm 5 year MRDT business plan was created and endorsed by area accommodators and tourism stakeholders and approved by the Province of British Columbia. This revenue will be used to support and expand tourism programs, tourism projects, and tourism marketing for Salmon Arm. The goal of the program is to increase the number of visitors to our community, ultimately supporting the growth of our tourism businesses.

Purpose:

The vision of the Salmon Arm Municipal and Regional District Tax program is that Salmon Arm and the broader Shuswap region will be recognized as an all-season destination of choice for visitors from around the world. The primary focus of the program is shoulder and off-season tourism development which will be achieved by working collaboratively with partner organizations. Success for this program will be measured through increased accommodation occupancy rates.

Who is Overseeing the Implementation of Salmon Arm’s MRDT?

The City of Salmon Arm is the lead MRDT applicant and has entered into a Third Party Service Agreement with the Salmon Arm Economic Development Society (SAEDS) to administer the MRDT program on its behalf. An MRDT Committee has been formed by SAEDS, comprised of tourism stakeholders who will directly oversee the implementation of the MRDT program in Salmon Arm.

MRDT Committee:

Name Organization Represented
Voting: Accommodators  
Sebastian Hofstetter (Chair) Prestige Harbourfront
Carol Beaulieu Viewpoint RV Park & Cottages  
Lianne Jansen-Hagenaars Podollan Inns
Voting: General  
Tovah Shantz                 Shuswap Pie Company
Jim Dunlop Canoe Beach Café & Rentals
Non-Voting  
Corryn Grayston Chamber of Commerce
Erin Jackson City of Salmon Arm
Lindsay Wong Downtown Salmon Arm
Dale Berger Shuswap Recreation Society
Phil McIntyre-Paul The Shuswap Trail Alliance
Robyn Cyr Shuswap Tourism
Staff Contact  
Lana Fitt, Economic Dev. Manager  SAEDS

 

Projects

Project Title Project Info
Visitor Kiosks Install Information Kiosks inclusive of visitor information positioned at strategic locations where visitors gather
Expanded Visitor Information Create and/or expand distribution of print collateral including itineraries, event listings, and anchor asset maps for use in Visitor Kiosks and other strategic locations
Wayfinding & Directional Signage Develop and install wayfinding signage for key tourism assets in Salmon Arm
Event Attendee and Visitor Packages Compile and distribute targeted visitor packages to Salmon Arm event attendees
Ambassador Program Develop a program to provide front-line staff the skills to better serve our out of town guests while encouraging stay-another-day activities and experiences
Destination Event Expansion Expand the number of destination events occurring in Salmon Arm and support the expansion of existing community events
Shuswap Trail Planning and Marketing Expand Trail-based marketing campaigns and support planning for future high tourism potential trail development
Canoe Beach Development & Marketing Expand Canoe Beach signage, beautify the public entrance and expand sports tourism opportunities
Visitor Package Development Support Establish expanded opportunities to grow the number of visitor experience packages available in Salmon Arm
Media Familiarization Tours Expand the number of Media Familiarization tours for travel magazines, daily newspapers, tour guides or travel shows hosted by Shuswap Tourism
Non-traditional Season Development Develop expanded web-based and print marketing materials with a focus on winter experiences
Experience Guides Design, print and distribute Shuswap Tourism Guides including Cycle Touring Guide, Trail Guide, Motor Touring Guide, Farm Tour Guide and Shuswap Lake Guide

 

To find out more about the Salmon Arm
MRDT Program email edo@saeds.ca  

 
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  • Designed & Developed by Erica Lahoda
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